Showing posts with label Bertone. Show all posts
Showing posts with label Bertone. Show all posts

Tuesday, August 4, 2009

Fiat plans to buy studio Bertone

Logo Bertone

Concern Fiat has expressed interest in acquisition of Italian of tuning studio Bertone to which protection against creditors has been given.

As informs Reuters, the company already has received some offers on sale of the actives from several influential investors.

Company Fiat has not specified what cars, in case of studio Bertone acquisition, is planned to make on studio Bertone areas. Now "Bertone" it is capable at work in two changes to make to 70 thousand cars a year, and at introduction of the third change — to 100 thousand. We will notice, that studio Bertone has stopped mass production of cars in December, 2005.

As specifies edition Automotive News, a deadline for giving of demands for studio Bertone acquisition — on July, 16th current year, thus the winner will be already chosen by the end of month. Company Bertone is based in 1912 and was engaged in creation of cars for many known motor-car manufacturers, including Ferrari, Lamborghini, Volvo and BMW.

Related Posts: FIAT

Monday, August 4, 2008

Bertone considers Detroit office, limited production for BAT 11

Bertone BAT 11 concept

Only months ago Bertone, one of the most famous design houses in Europe, looked like it was about to go under. The company had lost all its contracts, had a big operation to sustain, and went into bankruptcy protection. But like a phoenix from the ashes, Bertone is re-emerging, more streamlined and ready to get back to business. The manufacturing division, heavy with overhead, was stripped away from the styling studio, which is still owned by the Bertone family but operated independently. And its new business development director is keen to get the design house back on track.

Among the steps Bertone is considering is to open up additional field offices away from Italy to get in on the local action. The company is in the process of setting up shop in China, and has its eyes set on India and Detroit next. To mark its resurgence, Bertone is also considering putting the BAT 11 into limited production. The Alfa 8C-based concept car was shown near the Geneva show last March after conflicting reports of its cancellation, and is now headlining the Meadow Brook Concours d'Eleance. The vehicle was originally built as a one-off for our friend Gary Kaberle, but if Bertone can get enough orders in place beforehand, the company would consider a small run of 25-50 examples. In the meantime, it's going to focus on rebuilding its reputation and on the 20 design projects it currently has under way for automakers in Europe and China, as well as shipyards and aerospace companies.